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We study carbon-aware product recommendation in the realistic setting where PCF labels are missing for most items and must be inferred. We first estimate product-level carbon footprints via a retrieval-augmented PCF estimation pipeline that transfers supervision from the Carbon Catalogue, a small set of life-cycle-assessed products, to a large unlabeled e-commerce catalog using semantic similarity search, few-shot LLM prompting, and a nearest-neighbour fallback. We then apply a carbon-aware post-hoc re-ranking strategy on top of relevance scores produced by three established recommendation models: BPR, NeuMF, and LightGCN. The method trades off predicted user-item engagement against estimated carbon footprint through a single tunable ","title":"Trading Engagement for Sustainability: Carbon-Aware Re-ranking for E-commerce Recommendations","url":"https://arxiv.org/abs/2606.04550","vendor":"arxiv_cs_ai"},"summary":"arXiv:2606.04550v1 Announce Type: cross \nAbstract: E-commerce recommender systems strongly influence which products users consider and purchase, yet sustainability signals such as Product Carbon Footprint (PCF) are almost never available at catalog scale. We study carbon-aware product recommendation in the realistic setting where PCF labels are missing for most items and must be inferred. 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