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Traditional lead scoring methods rule-based scorecards, machine learning, or pointwise CTR models face severe challenges: sparse supervision, a semantic gap in unstructured CRM logs, and inability to capture relative lead priority. While Large Language Models(LLMs) offer superior semantic understanding of customer interactions, general-purpose LLMs are ill-suited for lead ranking: they generate text rather than comparable scores, and lack alignment with the hierarchical priorities of sales funnels. We introduce an LLM-based discriminative framework for sales lead scoring, which supports joint modeling of structured CRM features and unstructured customer interactions. 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We introduce an LLM-based discriminative framework for sales lead scoring, which supports joint modeling of structured CRM features and unstructured customer interactions. 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