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A seller may produce valid actions and close many deals while still pricing poorly when buyer willingness to pay and bargaining traits remain hidden. This paper presents PrefBench, a simulator-based benchmark for hidden-preference personalized pricing negotiations. Each episode pairs a simulated buyer with a fixed vehicle-customization bundle; the seller observes public persona descriptors, bundle information, and negotiation history, while latent buyer variables govern valuation, patience, counter-offer behavior, and walkaway decisions. PrefBench evaluates this setting through an LLM-facing state-summary protocol that constrains agents to return strict JSON actions under a fixed hidden-information boundary. We evaluate zero-shot LLM sellers against heuristic references over 7,500 epis","title":"PrefBench: Evaluating Zero-Shot LLM Agents in Hidden-Preference Personalized Pricing Negotiations","url":"https://arxiv.org/abs/2605.22855","vendor":"arxiv_cs_ai"},"summary":"arXiv:2605.22855v1 Announce Type: cross \nAbstract: Personalized pricing negotiations are a challenging testbed for LLM agents because successful interaction does not guarantee profitable decision making. A seller may produce valid actions and close many deals while still pricing poorly when buyer willingness to pay and bargaining traits remain hidden. This paper presents PrefBench, a simulator-based benchmark for hidden-preference personalized pricing negotiations. Each episode pairs a simulated buyer with a fixed vehicle-customization bundle; the seller observes public persona descriptors, bundle information, and negotiation history, while latent buyer variables govern valuation, patience, counter-offer behavior, and walkaway decisions. PrefBench evaluates this setting through an LLM-facing state-summary protocol that constrains agents to return strict JSON actions under a fixed hidden-information boundary. 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